Introduction
In this article, the skin cleansing process is explained, suggesting the best ingredients to look for in a facial cleanser, for purified, youthful, and healthy skin.

Cellular cycle of the epidermis
Approximately every 4 weeks, we completely change all the cells of the epidermis (outer layer); this means that every minute, about 30,000 cells die to be replaced by new cells.

Skin barrier
The facial skin barrier is a fundamental element: it protects, maintains hydration, creates a personal olfactory imprint, and maintains the overall balance of the skin. Using cleansers or scrubs (based on sugar, salt, abrasive molecules, or acids) risks severely damaging the skin barrier, leading to redness, inflammation, and loss of hydration.

Effective but gentle molecules
An excellent facial cleanser should contain natural cleansing molecules, along with an oily component (capable of removing dead cells and excess sebum), along with antibacterial (copper, zinc), and emollient (licorice root, Japanese mushrooms, natural oils) components.

The synergy of Amber
Amber encapsulates the strength of a natural cleanser, along with the gentleness of a micellar water, to cleanse, purify, eliminate bacteria, makeup, leaving a feeling of hydration and softness.

A touch of energy
Crystal therapy is a practice that dates back to the Mayan civilization: although not scientifically proven, it has experienced exponential growth in recent decades, especially in the United States. Amber is specially infused with raw amber, adding a touch of energy to one's beauty routine.

How to harness all of Amber's properties
Amber should be used morning and evening, applying it on a wet cotton pad: we recommend rinsing even if you don't feel the need. Its extraordinary ability to cleanse and soothe the skin will make it a unique product in its kind.